Brand Idenity Starter Workbook

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Your logo is one of the essential elements of your Brand's Visual Identity! Creating a consistent brand can be overwhelming, yet so important to creating a great first impression that sets the tone for your brand. So let’s talk color, every color is tied to an emotion, which can be used to help tell your brand’s story. Less is always best!
 
Think of all of the iconic global brands we love: Nike, Starbucks Apple, Pepsi - the list goes on - they all have subtle, very minimal palettes and elements of their logos - they are clean, fresh, simple and sophisticated. Ultimately, you want a logo design that will be timeless. So let’s get started with the first phase of developing your brand’s visual identity.